After the opening of 20 stores in Spain including 5 on the outskirts of Madrid, Maisons du Monde opened on Friday, September 28th its first store in the city center of Madrid in the famous calle Serrano.
A new address on 3 levels totaling 1200 sqm where customers can discover all the home decor universes: decorative items, lightings, textiles, tableware, and furniture and even a junior corner presented in stylish ambiances. The new Autumn-Winter 2018 decoration collections - Cosy Blue, Miss Bloom, Emma & John, Safari Party and Deep Velvet - are available in this stylish new store to delight Spanish customers and fans of the furniture and décor brand.
Whether our customers are looking for a gift idea, a specific item, a unique home accessory or wish to place an order, Maisons du Monde can satisfy all their decorating desires. In this store, it is also possible to work on a home decor project with Maisons du Monde staff, who will welcome our customers in the Decor Workshop, presenting all the brand’s styles, all the sofa shapes, colors and materials, as well as wood samples, with the different stains and shades… A staff of 22 people, composed of 19 newly hired employees, is on hand to welcome them.
The festivities began the day before the opening with a treasure hunt organized from 6:30 to 7:30 PM in the store for 4 influencers and 2 members of their community. Ten Maisons du Monde products were to be found thanks to the Pincode Pinterest: gift cards to the key for the fastest team!
The party continued from 8 to 10:30 PM with a catering provided by the famous restaurant Platea and Schweppes for drinks. Journalists, influencers, guests and VIP customers: more than 270 people came to discover the store!
In order to communicate about our new store, a treasure hunt was also organized for the customers. During 3 days they were invited to look for Maisons du Monde products throughout the city of Madrid. Six products from the trends were to be found in famous locations of the city!
Clues were posted on Maisonsdumonde_es Instastory and the Maisons du Monde team, dressed in the colors of the trend, waited for customers on the spot with a product. The first person to come won the product, the next four received a gift card!
