On August 24, Maisons du monde opened a new concession at Debenhams in Leicester, St Peters Lane, in a totally revamped store.
Continuing its expansion in the UK, Maisons du Monde unveils a new concession store at Debenhams in Leicester, as part of its partnership with the British department store.
Earlier this year, in April 2018, Maisons du Monde had launched three flagship “shop-in-shops” with Debenhams in London Westfield Shepperd’s Bush, Birmingham and Manchester, offering British customers the chance to discover the brand in physical stores for the very first time.
The new concession in Leicester takes place in a revamped Debenhams store, as part of its Redesigned strategy. The Maisons du Monde dedicated space, measuring 348 square metres on the 1st floor, has been designed to immerse customers in themed interior universes, showcasing décor alongside furniture items in vibrant and inspirational room sets.
Since its online launch, Brits have fallen in love with the chic French brand which offers thousands of distinctive products at accessible prices. The Leicester concession showcases the five new 2018 Autumn-Winter Decoration trends: Cosy Blue, Miss Bloom, Emma & John, Safari Party and Deep Velvet.
Meanwhile, the Maisons du Monde team is on hand to give each shopper an individually tailored shopping experience, by providing interiors advice based on the customer’s personal style and taste.
Once again, inspiration is in the air!